Email Marketing Connector for Raiser’s Edge
The SIMPLE, automated way to connect Campaign Monitor, Mailchimp, or Active Campaign to Raiser’s Edge NXT and “do more” with your digital communications!
You work with two amazing platforms to do your job, the connector transparently does all the hard work of making them operate as a single solution.
Check out our pricing info below
And our video snippets
Why Email Marketing Connector?
Using a platform that is dedicated to email marketing will almost always give more sophistication and control than marketing features built into a CRM. But great platforms, if they aren’t integrated, usually create more of a problem than a solution! Enter the Email Marketing Connector…
All constituent activity, all in one place.
Seeing the full picture of a supporter’s activity, including marketing activity, in RE is critical to effectively engaging with them. The connector makes this happen without you having to do anything, meaning that information is “just there”
No more data requests.
Your marketing platform will always have its own up to date constituent information from RE so you can create campaigns and start journeys without requesting data from the db team. Additionally, this can include details you specify such as donation highlights and other constituent information giving you the granular information you need to accurately segment and include as content in your campaigns.
Know who wants to be contacted!
Not knowing a supporter has unsubscribed from a marketing email can be awkward if you contact them directly from RE. The connector keeps RE up to date to so you don’t need to worry about it.
Don’t just listen to us. Here are what people say about how Email Marketing Connector helps them do thier job
Lets you send effective email campaigns to your constituents
RENXT is excellent for many things, but email is not yet one of those. There are some cases where I use the RE email marketing, but services like MailChimp are far superior.
That’s where this Email Marketing Connector shines.
It allows you to send high-quality email messages or campaigns while keeping your constituent records updated. Because it syncs daily, you never have to worry about outdated or incomplete data. It not only keeps records updated, it also creates actions so you have a record of your contact with each person you track.
If you send email, you need this connector.
I set this up with Mail Chimp in my last role and it really proved its worth when a staff member left and our automated journeys for new donors continued seamlessly, with new donors being automatically added each week.
Based on my last experience this was one of the top priorities for my new role and I am now setting it up with Campaign Monitor. With an even bigger emailing list, we are looking forward to the time saved exporting and importing donor activity. The combination of automatically synced data with automated donor journeys provides many new possibilities for engaging with donors.
The team at Red Arc are always helpful, responsive and really easy to work with.
This connection has saved us so much time and resources
For Breakthrough this connection has not only saved us so much time and resources but allowed us to create more meaningful and engaging emails to our donors, whilst knowing that every engagement through Campaign Monitor is capture automatically in our CRM, minimising the risks.
The set up was easy and once connected there is little extra work or management required. I would highly recommend this to anyone who uses campaign monitor or other email marketing systems externally.
Red Arc developed EMC is one of the reasons we were confident using a third party email marketing platform for our email campaigns. It enables us to auto data transfer from our CRM to the platform without manual intervention overnight. This results in accuracy and time saving. It also flags all the records who are emailed realtime with the type of communication sent and the outcomes like if the supporters opened it or not. If we take the EMC out of the equation then all of these would have to be handled by using export and import function. With the volume of email our Org sends, it would add an hour a day to data admin’s workload.
EMC is cost effective. The value add far outweighs its inexpensive price tag. I highly recommend it and I’m happy to be contacted for any questions from user’s perspective.
1. Email Activity Sync
Emails sent from your email marketing platform are returned to RE NXT in two ways:
Email Activity Tile
This is designed to be a super-visual tile sitting right on the constituent page, enabling any of your team to instantly see all activity in your marketing platform for that constituent. It displays a continuous stream of activity, showing each send, open, and click as a separate item
To enhance the visual benefits of having a tile – you will likely also want to have that information stored within RE NXT so that you can combine it with other RE data for reporting and analysis.
To accomplish this – the connector creates a standard Constituent Action containing details of the campaign, send date + open/click info for each email sent.
Check out our video snippet on the Activity Sync here
3. Unsubscribe Management
- Unsubscribes received from your email marketing platform update communication preferences for the constituent using either a:
- Solicit Code
- Consent Entry
- Preferences are updated automatically – no need to manually update supporters who have unsubscribed
- Specific codes can be set up for individual email marketing platform lists.
2. Sync constituents to your email marketing platform
The connector allows you to create a parallel pool of constituents in your marketing platform kept automatically up to date with RE NXT. This pool is designed so you can include the fields you need, so you have all the information needed to create segments and start journeys right inside your platform.
- Fields to be transferred are defined by yourselves, giving you complete control.
- constituent biographical information
- constituent giving summaries
- RE NXT custom fields
- Overall filters can also be added if, for example, you have constituents in RE NXT that you never email so do not want to have these in Campaign Monitor adding to the contact count.
Multi-list sync support
Set up multiple Queue exports and connect each of those to different lists in your chosen email marketing platform.
Whilst we recommend a primary pool of contacts in your email platform then creating segments using the additional field data contained within that pool. The multi-list sync allows you to create additional lists for specific purposes eg a newsletter, or other clearly defined sets of constituents.
Check out our video snippet on the Constituent Sync here
4. Sync new constituents Campaign Monitor only
- To enable flexible acquisition workflows, new subscribers to Campaign Monitor can be synced to RE NXT as new constituents
- To control which subscribers are transferred – this can be set up for individual lists in Campaign Monitor
- Basic deduplication is included to determine whether the subscriber already exists in RE NXT.